Shell Scheme vs Space Only are two main types of exhibition booths that businesses commonly choose when participating in exhibitions. If Shell Scheme, with its standard design, helps to minimize costs, then Space Only offers a unique and highly impressive creative space.
In this article, let’s delve deeper into the differences between the two types of booths with Gia Long. This will help businesses choose the most suitable booth for their exhibition plans.
What is a Shell Scheme?
Shell Scheme is a standard booth system widely used by many businesses today. The booth is set up with a basic structure including a frame, walls, and a ceiling. Most booths range from small to medium in size and are usually located in common positions at the exhibition. Choosing the Shell Scheme allows businesses to display their products without spending too much time on equipment and decorative items.
What is Space Only?
Space Only is an empty space provided by the organizer, without any pre-installed designs or equipment. The booth is built according to a custom design, meticulously invested from the exterior appearance to the interior details.Tips on how to display products in the exhibition successfully
These booths are often placed in main aisles or central areas. With spacious areas and modern designs, Space Only is considered an excellent choice to help businesses create an impressive and attractive display for customers.
Distinguishing Between Shell Scheme vs Space Only
Booth Design
Shell Scheme is typically built according to a common design, with a basic framework that creates uniformity for the display space.
Space Only aims at the brand’s unique style, focusing on every detail from layout, and colors to decorative items to create a strong impression and help customers remember the products longer.
Booth Size
Shell Scheme booths have a small area and are categorized into separate sections suitable for specific industries and products.
Space Only is not limited by size or construction materials, allowing you to maximize the space to highlight your brand image, enhance product experience, and create an impression on potential customers.
Benefits of Choosing Shell Scheme vs Space Only
Shell Scheme is seen as a suitable choice for businesses with limited budgets. Decorating the booth according to a standard design will help minimize costs and time to complete the booth.
Choosing Space Only offers businesses benefits such as:
- Increased Brand Recognition: Owning an impressive booth with a unique design is a significant advantage, helping the brand to leave an impression on potential customers and partners.
- Professional and Sophisticated Design: This is one of the differences between Shell Scheme vs Space Only. Using quality materials contributes to the elegance and professionalism of the booth.
- Increased Sales Revenue: Having a standout booth creates opportunities to increase the number of products sold. Moreover, eye-catching booths often attract attention and coverage from media units.
Drawbacks of Both Booth Types
Shell Scheme:
Shell Scheme booths tend to look similar and may not leave a lasting impression on visitors. The common design framework removes the uniqueness and distinctiveness of the brand.
Compared to Space Only, most Shell Scheme booths are smaller in size, limiting the display space and making it challenging to showcase products effectively. This may result in customers feeling unsatisfied and not having the best experience with your products.
Space Only:
Choosing a custom design and investing in brand imagery means that design and construction costs will be much higher than Shell Scheme. This is a concern for many small businesses that lack the budget to invest in such booths.
Factors to Consider When Choosing Between Shell Scheme vs Space Only
Event Scale
For large-scale events gathering leading businesses and investors in the industry, choosing Space Only will help your products stand out and attract more attention. However, for smaller-scale events, Shell Scheme will be a priority choice to save your budget.
Booth Usage Purpose
This is also a crucial factor affecting the choice between Shell Scheme vs Space Only for businesses. If your purpose is to promote and introduce products, Space Only is the perfect choice for attracting potential customers and partners.
Brand Factors
For businesses asserting their position as a strong brand in the industry and well-known to many customers, Space Only will help create more impressions and trust from customers for your products. However, for businesses just entering the market with limited budgets, the Shell Scheme will be the first step to building the brand while saving costs.
Conclusion
No matter which type of booth you choose, whether it’s a Shell Scheme vs Space Only design, businesses need to consider factors such as scale, usage purpose, and especially the budget set to make the most accurate decision.
Gia Long is a professional booth contractor with nearly 20 years of experience in the industry. We design and complete construction projects for exhibition booths both domestically and internationally. With our team of experienced architects and engineers, we are confident in helping you own an impressive exhibition booth that attracts a large number of customers.
If you are still looking for a reliable design and construction company, contact us immediately for dedicated advice and support.
>>See more: Tips on how to display products in the exhibition successfully
