The trade show booth game is an interesting combination of the desire to attract a large number of visitors to the business’s display booth and increase the ability to reach potential customers and partners.
Unique ideas for trade show booth game
Combining experiential activities with displays in the trade show booth game helps businesses attract many customers. A more creative and new way will bring greater efficiency to businesses when promoting customer curiosity.
Virtual reality interactive game
Virtual reality games will encourage customers to experience and discover new things. Participants can immerse themselves in a completely new world and experience realistic multi-sensory sensations with advanced technology, vivid sound, and beautiful graphics.
Lottery game
This is a game model that does not require too much and brings the feeling of more gain than loss to customers. This is a simple model, easy to implement, and beneficial for collecting customer data.
Quick quiz game
Quizzes in the form of quick questions and answers revolve around basic information about the industry, brand, or basic knowledge. There are many forms to choose from to give answers such as: true/false, with or without answers to choose from.
Quick quiz games often attract a large number of customers more easily because they are simple, quick, and do not take too much time. For businesses, this is a quite popular form, easy to implement, and does not require preparation, or too large a budget.
The game is easy to set up, and a small area
Limited space also greatly affects the execution of unique ideas in the business trade show booth game. However, there are still games that can be done with an area of only 10×10 like Ring Toss and Quick Trivia.
The game promotes group exchange and interaction
Games require the participation of 2 or more people to compete together to win program prizes. Group activities and games help promote a spirit of cooperation, encouraging visitors to interact and create relationships.
Factors affecting the choice of trade show booth game
Target audience
Consider and choose games that are appropriate and appropriate for each exhibition. Each exhibition has a different target audience, so it is necessary to find out the demographic characteristics of the ideal customer group you are targeting and then design games that attract and make them comfortable and excited.
Budget
One of the factors that affects the organization of the trade show booth game is the budget. In addition, the available space of the booth is also an issue when carrying out the game you desire.
It is necessary to consider and set appropriate time and costs for each category of games and other activities. Always check and ensure correct implementation, and avoid incurring costs that affect the success of the plan.
Convey brand personality
Organized games and activities must be consistent with the company’s values, reflecting the image and message the company wants to convey. Games must be consistent and eliminate ideas that do not align with the brand’s goals and image.
Benefits of trade show booth game
Attract attention
In a large exhibition space with hundreds of exhibition booths, attracting visitors to the booth becomes a challenge for businesses. Setting up game booths helps businesses attract a large number of customers thanks to their newness and differences.
Reach potential customers
A large number of customers at exhibitions are commercial customers, senior leaders, and decision-makers at businesses. Approached and built relationships with customers to expand and develop the business and bring revenue to the business.
Make an impression in the hearts of customers
Customers will easily pay attention and be curious when your booth has booth game activities. This will impress partners by being special, outstanding, and successful in attracting customers to visit.
Increase competitive advantage
Exhibitions not only have customers and partners but also competitors. This is also an opportunity for businesses to show customers their advantages compared to competitors and build an image to increase brand recognition.
Trade show booth game is the key to helping businesses reach maximum potential customers at the event. Don’t miss any opportunity to score points and make a good impression with customers and partners.
Preparing an impressive booth design is an extremely important factor for businesses to make a strong impression on visitors. Gia Long is a professional exhibition booth contractor with over 20 years of experience in the industry. We have successfully completed booth projects both domestically and internationally. If you have any questions or difficulties in finding a reliable booth design and construction company, please reach out to Gia Long for dedicated support and consultation.
>>See more: Top 20+ Great Trade Show Booth Ideas for Businesses
