The Vietnam International Travel Mart (VITM) 2026 is the largest tourism trade event in Vietnam, attracting hundreds of tourism promotion agencies and travel businesses from many countries. This article provides practical information about the timing, location, main activities, and optimal solutions for businesses participating in the exhibition.
Overview of the scale and nature of the VITM 2026 trade fair
VITM 2026 Tourism Fair, organized with the goal of promoting the recovery and sustainable growth of the tourism industry through direct connections between suppliers and consumers, this year’s event focuses on practical solutions to improve service quality and expand international networks.
Official time, place, and topic
The event is scheduled to take place from April 9th to April 12th, 2026, at the International Exhibition Center (I.C.E Hanoi) – Friendship Cultural Palace, 91 Tran Hung Dao Street, Hoan Kiem District, Hanoi. This location is conveniently situated for trade and transportation of both international delegations and domestic visitors.
The overarching theme of the 2026 fair is “Digital Transformation & Green Growth – Elevating Vietnamese Tourism”. This theme guides businesses to focus on applying modern technology to the management and development of environmentally friendly tourism products, meeting the increasingly high demands of the market.
See more exhibitions taking place in April: Vietnam Expo 2026
The projected figures for the scale of the VITM trade fair
The organizers anticipate that VITM 2026 will attract approximately 450 booths from over 20 countries and territories. The number of visitors is expected to exceed 100,000, including business partners and individual consumers. With this scale, the fair creates a vast space for exchange, allowing localities within Vietnam and countries around the world to showcase their unique cultures, tourism potential, and incentive policies aimed at attracting international tourists to Vietnam and vice versa.
Opportunities for visitors and businesses at VITM 2026
Practical benefits for visitors at VITM 2026
Visitors to VITM 2026 will have the opportunity to meet directly with airlines, travel companies, and hotel groups to receive accurate advice on tours, air tickets, and travel services. At the event, thousands of promotional tours, discounted air tickets, and resort packages will be available for sale with many attractive discounts, vouchers, and gifts.
In addition, visitors can find information about domestic and international destinations, receive visa advice and travel itineraries from experts, and experience unique cultural activities, art performances, and cuisine from many countries.
Practical benefits for businesses when participating in exhibition booths
Participating in the VITM 2026 exhibition helps travel agencies, hotels, and tourism service businesses enhance brand promotion, introduce new products, and directly reach target customers. It also provides an opportunity for businesses to gather market feedback and expand their partner network.
In addition, B2B business networking activities at the event facilitate businesses in meeting, negotiating, and collaborating with suppliers and distributors. Through interactions at the booths, businesses can also collect data on potential customers to support marketing strategies and customer care after the exhibition.
Detailed guide to the booth construction preparation process at VITM 2026
For businesses that have registered to participate in the exhibition, the construction preparation phase is the most important step to ensure that the brand image is presented professionally. Thorough technical preparation will help businesses avoid unexpected costs and time on-site.
Technical regulations and registration procedures with the organizing committee
Before commencing construction, businesses need to carefully review the “Exhibitor Handbook” issued by the VITM Organizing Committee. At I.C.E Hanoi, regulations regarding booth height are typically limited to 3m to 5m, depending on the location. Businesses must submit technical design drawings, electrical system diagrams, and a list of construction personnel for approval by the Organizing Committee. Submitting documents on time not only helps businesses receive entry passes early but also ensures that electrical requirements and floor load calculations are accurate, preventing fire hazards or overloading during the fair’s operation.
On-site materials management and construction schedule procedures
Trade fair construction time is usually very limited, often only 2–3 days before the exhibition opens. Therefore, businesses should work with custom exhibition stand builders to ensure that at least 80% of the booth’s rough work—such as painting, wood cutting, and graphic printing is completed at the factory before transporting materials to the exhibition venue. This preparation helps minimize on-site workload and reduces the risk of delays.
At the exhibition site, the installation process must follow a clear sequence: frame assembly, underground electrical wiring, wall cladding, surface finishing, and installation of lighting or projection equipment. Businesses should assign staff to closely monitor the construction progress and coordinate with the custom exhibition stand builders to ensure the booth is completed and handed over on schedule before the event begins.
Read more: Best 10×10 exhibit booth design ideas for trade shows
The importance of booth design and construction at VITM 2026
In a high-density exhibition space like VITM, the booth serves as the first point of contact for a business with customers and partners. A booth that is properly invested in terms of technology and aesthetics will create a significant competitive advantage.
Criteria for selecting the best location and construction plan for an effective exhibition booth
Businesses need to clearly define their participation goals to select a suitable booth location on the floor plan. Locations on main roads or near common event areas usually have the highest foot traffic. After determining the location, the next crucial step is choosing the construction method.
Businesses can choose a standard booth if budget is limited, or invest in a custom-built booth to create a unique space that clearly reflects their brand characteristics. The custom-built option gives businesses flexibility to arrange the reception area, the publication display area, and the presentation equipment.
See more: Everything about the standard booth size for trade shows
Introducing Gia Long’s booth design and construction capabilities
To ensure a booth meets both technical standards and visual appeal, many businesses choose experienced contractors. Gia Long is a reputable company specializing in booth design and construction for VITM and other major exhibitions in Vietnam.
With over 20 years of experience, Gia Long provides a professional workflow from concept consultation and 3D booth design to on-site construction. The team understands the technical regulations, height limits, and electrical requirements at the I.C.E Hanoi Exhibition Center, helping projects run smoothly.
In addition, Gia Long supports businesses with creative trade show backdrop ideas, ensuring booths are visually impressive while using quality materials and meeting strict deadlines. Working with Gia Long helps businesses save time, reduce risks, and focus on their main activities during the exhibition.
Conclude
The VITM 2026 trade fair is an opportunity for tourism businesses to promote their brands, expand cooperation, and help visitors access many discounted tourism services. To make a good impression at the event, businesses should invest. Design and construction of exhibition booths for the VITM trade fair. Gia Long is ready to advise and construct impressive booths for VITM 2026, meeting the standards of the organizing committee.
Learn more: Top 5 exhibition stand design trends in 2025–2026
