In the increasingly competitive landscape of international exhibitions, a booth is not just a “place to display products,” but the “face” of your brand, the first point of contact that makes an impression on potential buyers. Dak Lak Durian Festival 2026, taking place in August-September, is a golden opportunity for Vietnamese agricultural producers and exporters to design and construct professional exhibition booths, enhancing their brand image before 300,000 visitors and over 500 international delegates.
So, how do you choose the right booth design company for your trade fair? More importantly, how can your booth stand out among 400 competing exhibitors? This article will walk you through the essential factors to consider when selecting a booth design and construction partner for your exhibition.
Important information about the Durian Festival in Dak Lak province
For the first time, the province Dak Lak organized a large-scale durian festival with the theme “Dak Lak Durian – Connecting and Reaching Further”. This is not only a local cultural event, but also a huge trade forum connecting producers with international buyers, especially from key markets such as China, Thailand, and South Korea.
- Topic: “Dak Lak Durian – Connecting and Reaching Further”.
- Time: From August 15, 2026, to September 2, 2026.
- Location: Buon Ma Thuot city, Krong Pac district, Tuy Hoa district, and durian-growing communes in the province.
Scale: Includes 17 activities, of which 2 are pre-festival activities and 15 are official activities. This includes a product exhibition area with 400 booths showcasing durian and OCOP (One Commune One Product) products. It is expected to attract approximately 300,000 visitors.
What activities will be held at the Dak Lak Durian Festival 2026?
The event comprises 17 activities, divided into 2 pre-festival activities and 15 main activities, taking place from August 15, 2026, to September 2, 2026.
2 Pre-Festival Promotion Activities (April–July 2026)
- In April 2026, the Organizing Committee will film a video clip and livestream the “Durian Flower Pollination” process in Krông Pắc commune, broadcasting it on social media channels to raise initial awareness.
- In July 2026, talk shows focusing on durian cuisine and nutrition will be held in Buon Ma Thuot City, featuring leading culinary experts and nutritionists from the Vietnam Institute of Nutrition, building confidence in the product’s quality. Simultaneously, press conferences will be held in Hanoi (July) and Buon Ma Thuot (early August), inviting embassies, international import businesses, media, and potential buyers for early exposure to the product.
15 Main Activities During the Festival Period (August 15–September 2, 2026)
- The Opening Ceremony (August 15th, 8:00 PM) at 10-3 Square in Buon Ma Thuot City, with 2,000 international delegates, will be broadcast live on VTV8 – this is a “kick-off” that will create a strong psychological impact.
- The parade of 500 pickup trucks (August 16th, morning) from Krông Pắc to Buôn Ma Thuột, registered with Guinness World Records, created a huge promotional impact.
- The 400-Booth Exhibition Area (August 15–23) is the main “playground” where businesses showcase their products, connect with buyers, and livestream with international KOLs/KOCs.
- The B2B Forum Conference (August 16th) brought together 500 delegates from central government ministries and importing countries (China, Thailand, South Korea) to sign export contracts – this was the most important “business handshake” event.
- The Food Festival (August 15–23), featuring durian-based cooking competitions and a record-breaking attempt to create 101 dishes, attracted a large number of visitors.
- The Grand Music Festival (August 22nd, 8:00 PM) featuring domestic stars and international DJs attracted tens of thousands of attendees.
- The “Memories of the Longhouse” live show (Friday, Saturday, and Sunday evenings) at the Dak Lak Museum combines 3D mapping technology and has a capacity of 500 guests per show – creating a new tourist attraction to draw visitors.
- The 18-day Experiential Tour to the Orchard allows visitors to observe the production, care, and harvesting process of durian directly at the model orchard.
- Livestream KOL/KOC Online Sales (August 22-29) featuring influencers from China and Thailand directly selling durian and supporting online sales.
- The Art Photography Exhibition (September 15–2) with the theme “Queen of the Green Forest” at Krong Pac Square showcases images of the life of farmers.
- The Durian Auction at the Orchard (15–September 2) created a psychological “price surge” effect, making tourists believe that Dak Lak durian is of high quality.
- The Tuy Hoa Run (September 1-2) “Welcoming the Sunrise Over the Sea” attracted athletes to Tuy Hoa ward, increasing customer traffic to nearby stalls.
- The Closing Ceremony & National Day Celebration (September 2nd, 8:00 PM) at Phu Yen Square is the highlight of the festival, featuring an artistic program combined with propaganda celebrating the 81st anniversary of National Day.
- The “Check-in – Receive Gifts” activity (lasting 18 days) encourages visitors to participate in all activities, take photos, and send them to the Organizing Committee to receive gifts – stimulating consumption beyond expectations.
- Check-in Space Featuring Vietnam’s Largest Durian Tower (September 15–2) and the Durian Road in Buon Ma Thuot City – a “must-visit” selfie spot to promote organic products on social media.
Guide to booth selection and registration procedures for the 2026 durian fair
To participate in the Dak Lak Durian Exhibition 2026, businesses need to understand the booth options, costs, and registration process. There are two main types of booths: standard booths and self-built open-air booths, each suitable for different needs and budgets.
Comparing standard booths and self-built open-air booths
| Criteria | Standard booth (9m²) | Self-built stalls on empty land (from 18m²) |
| Expense | 11,500,000 VND/booth (VAT included) | 880,000 VND/m² (including VAT), minimum 18m² (approximately 15.84 million VND or more) |
| Booth size | 9 m² | From 18m² and above |
| Design | According to the standard template provided by the organizing committee. | Businesses are free to design according to their brand identity. |
| Equipment | Partitions, carpets, lights, electrical outlets, tables, chairs, and nameplates are available. | The company prepares and executes the entire project itself. |
| Construction requirements | No need to design or build it yourself. | You need to hire someone or do the booth design and construction yourself. |
| Suitable candidates | First-time participants, limited budget. | Businesses want to build a professional image, make long-term investments, and promote their brand. |
Registration process and contact information for booth allocation and business service registration
Businesses need to contact the organizing units directly to receive and register for booths.
- Dak Lak Center for Industrial Promotion and Trade Development: Contact Mr. Nguyen Vu, phone number: 0934 793 337.
- Tinh Tu Exhibition and Communication Co., Ltd.: Contact Mr. Le Hai, phone number: 0777 141 858.
Registration deadline: August 10, 2026
Read more: How much does an exhibition stand cost? Upadte 2026
If your business is planning to participate in the 2026 Durian Festival but doesn’t know where to start, let Gia Long be your partner from A to Z. From consulting on booth selection, design ideas, production and construction, to installation, electricity registration, handling technical procedures according to the organizers’ regulations, and dismantling after the event, the Gia Long team will provide comprehensive support.
Gia Long – Booth Design and Construction Company at the Dak Lak Province Durian Festival
o stand out among more than 400 specialized booths at trade shows in Vietnam, choosing a partner with local expertise and proven outdoor execution capabilities is essential for any export business. Gia Long is a trusted exhibition booth design and construction company, delivering tailored solutions that help brands not only compete but also make a lasting impression throughout the 2026 Dak Lak Durian Festival.
Below are examples demonstrating Gia Long’s practical capabilities and extensive experience in the Dak Lak market:
- Practical experience gained from major festivals since 2018: With over 20 years in the industry and a particular focus on the Central Highlands market from 2018 to the present, Gia Long has made a strong impression at these festivals. Buon Ma Thuot Coffee Festival (2019, 2023) and the Krong Pac Durian Festival in previous years. We have a thorough understanding of the site plan from 10-3 Square to the district areas, helping clients choose the most suitable location and construction plan based on the terrain and visitor traffic.
- As a strategic partner of leading agricultural brands, Gia Long has directly designed and constructed exhibition booths for well-known companies such as Baconco Fertilizer, Binh Dien Fertilizer, and Han Viet KFV.
- Outdoor booth construction solutions: Unlike indoor exhibitions, events in Dak Lak often take place outdoors, facing the harsh sunny and windy weather of the highlands. Gia Long possesses superior structural engineering techniques, using waterproof materials and a secure booth fixing system on uneven surfaces, ensuring absolute aesthetics and durability for the booth throughout the 19 days of the festival.
- Complete process from factory to site: We operate a large-scale factory and a mobile team, ready to be on-site 24/7 to handle any arising requests. 100% process control allows Gia Long to commit to rapid construction progress, ensuring your company’s booth achieves a high level of completion.
With a deep understanding of the activities at the Durian Festival in Dak Lak province. Gia Long doesn’t just construct a booth; we create an effective marketing tool that helps businesses optimize their budget and boost sales at the biggest agricultural event of 2026.
See more: Common mistakes to avoid when exhibiting at trade shows
