Autumn Fair 2025 is the largest trade promotion event ever held in Vietnam, providing opportunities to connect businesses, promote high-quality products, and experience unique cultural experiences. With the theme “Connecting people with production – business”, this is not only a place to shop but also a journey to discover the quintessence of Vietnam. Suppose you are looking for information about the Hanoi autumn fair, from how to participate, booth design, to attractive activities. In that case, this article will provide full, useful information for you to prepare the best.
Overview of the 2025 Autumn Fair
The 2025 Autumn Fair is known as the “6th largest super fair” in the history of Vietnam’s trade promotion, with the largest scale, the most modern space, the most diverse products, the highest quality, the most attractive activities, and the best incentives. This event not only promotes domestic consumption but also contributes to affirming the Vietnamese brand in the international market, aiming for an economic growth target of over 8% in 2025. To better understand the event, we will delve into the time, location, and highlights.
Time and location of the Autumn fair
The 2025 Autumn Fair will take place from October 26 to November 4, 2025, with the official opening ceremony scheduled for October 26. The 10-day event will provide a comfortable visit for everyone, from businesses to families.
The event was held at the Vietnam Exhibition Center (VEC), Dong Anh Commune, Hanoi – a modern venue ranked top 1 in Southeast Asia and top 10 in the world for exhibition infrastructure.
Event scale and organization
The fair has an impressive scale with 130,000 m² of exhibition area, including about 3,000 standard booths and the participation of nearly 2,500 businesses from 34 provinces and cities. The event is expected to welcome 500,000 visitors per day, with a total of millions of visitors.
The Ministry of Industry and Trade presides over and coordinates with units such as the Ministry of Culture, Sports and Tourism, Hanoi People’s Committee, Vietnam News Agency, Vietnam Television, and Voice of Vietnam. The Steering Committee was established under Decision No. 2172/QD-TTg, led by Deputy Ministers Nguyen Sinh Nhat Tan and Ho An Phong, ensuring that the event is well prepared, reaching more than 90% of the progress by mid-October 2025.
The objectives and significance of the fair
The Hanoi Autumn Fair aims to promote domestic production, stimulate innovation, connect the supply chain, and promote import and export. This is an opportunity for businesses to affirm their brands, while consumers have access to high-quality products with attractive incentives. The event also contributes to spreading Vietnamese cultural values, creating a foundation for a series of “four-season” fairs in the future.
5 special zones at the Hanoi autumn fair
The 2025 Autumn Fair is divided into five themed zones, each offering a unique experience, from industrial products to regional culture. Here are details of each zone, where you can explore thousands of products and business opportunities.
Zone about Industry – Trade – Services
This zone, organized by the Ministry of Industry and Trade, covers 30,000 m², showcasing industrial, commercial, and service products, with a focus on green energy, logistics, and innovation. Participating businesses all meet export standards or are part of the “Vietnam National Brand” and “High-quality Vietnamese Goods” programs. If you are an entrepreneur, this is an ideal opportunity to find partners, explore new technologies, and participate in in-depth B2B conferences.
Family Zone: Shopping and Entertainment
With an area of 20,000 m², the Thu Gia Gia subdivision is developed by Vingroup and Vietnam Exhibition Fair Center Joint Stock Company. This is a paradise for families who love shopping, with consumer products, furniture, and home decoration. The space is designed to be friendly, combined with an entertainment area, ensuring both adults and children have an enjoyable experience. In particular, promotions up to 100% and millions of discount vouchers will help you save significantly.
Autumn in Vietnam – Autumn colors and fragrance: Regional culture
This area, chaired by the People’s Committees of provinces and cities, covers an area of 20,000 m². Each province has a booth of about 200 m², introducing typical products such as collective brands, geographical indications, and OCOP. From clean agricultural products to handicrafts, you will discover the diversity of Vietnamese culture and specialties, from the Dong Van stone plateau to the Mekong Delta.
The Quintessence of Autumn in Hanoi: The Capital’s Identity
Organized by the Hanoi People’s Committee on 17,000 m², this subdivision recreates the cultural beauty of Hanoi through traditional craft villages, typical cuisine, and tourism products. Visitors can enjoy Hanoi pho, Thanh Tri rice rolls, or admire art performances such as ca tru and water puppetry. This is also a place to connect trade, opening up opportunities for business cooperation with the characteristics of the Capital.
Vietnam Cultural Quintessence Zone: Creativity and Integration
Hosted by the Ministry of Culture, Sports and Tourism, the 10,000-square-meter zone focuses on commercializing 12 cultural industries, from film, music, fashion, to cuisine. Art performances, creative workshops, and cultural product exhibitions connect artists, designers, and businesses, creating a unique cross-cultural space.
Learn more: Summary of Trade shows in Vietnam 2025 – Details
Highlights at the 2025 Autumn Fair
The Hanoi Autumn Fair is not only a place to display products but also offers more than 30 sideline activities, from art performances, food festivals, to trade promotion conferences. These events are not only entertaining but also provide educational value and business connections.
Cultural and entertainment programs
The highlight is the music night “Youth Imprints” celebrating 30 years of singing by singer Dan Truong, which promises to attract thousands of audiences. In addition, fashion shows, traditional art performances such as lion dance, Quan Ho singing, and game competitions will enliven the atmosphere. These activities are suitable for all ages, from young people who love modernity to the elderly who want to rediscover cultural memories.
Autumn Delicacies Food Festival
The “Thu My Vi” food festival is a must-see destination, with over 100 craft beers and the “Cheer Fest – Beer & Grill Across the Borders” area, offering a diverse culinary experience from Vietnam to international. The “One Round Vietnam” journey recreates delicious dishes from 34 provinces and cities, from Western pancakes to Hanoi vermicelli with grilled pork, ensuring food safety and hygiene, and suitable for all tastes.
Trade promotion conference and talk show
The fair will host some B2B/B2C conferences and innovation talk shows, where businesses can learn from experts, seek cooperation opportunities, and expand their markets. Forums on green energy, logistics, and e-commerce will provide up-to-date information to help businesses keep up with new trends.
Construction of booth for Hanoi Autumn Fair 2025
Constructing a booth at the 2025 Autumn Fair requires meticulous preparation and strict adherence to the Vietnam Exhibition Center (VEC) regulations. With over 130,000 m² of exhibition space and thousands of participants, working with a professional exhibit booth contractor is essential to ensure safety, quality, and on-time completion.
Gia Long, a trusted exhibit booth contractor in Vietnam, offers comprehensive services from design and documentation to installation and approval, allowing businesses to focus on marketing and engagement. Located in Hanoi with a factory just a few kilometers from VEC, Gia Long ensures fast construction, cost efficiency, and quick on-site support.
Having successfully built 11 booths at exhibition A80 in 2025, Gia Long fully understands VEC’s technical and safety standards. With creative concepts and attention to detail, the company delivers some of the best trade show booth designs, helping brands stand out and achieve maximum impact at the 2025 Autumn Fair.
Some pictures of the booth Gia Long designed and completed at VEC (Click to see details)
Plan your visit today so you don’t miss the Hanoi Autumn Fair 2025! If you are a business, don’t forget to prepare carefully for the Autumn fair booth construction to make a strong impression. We wish you a memorable experience at this special event!
See more: Explore the Flavors and Aromas: Tea coffee trade shows Vietnam 2025
