Japan Vietnam Festival 2026 exhibition is the largest economic and cultural exchange event between Vietnam and Japan, taking place on March 7-8, 2026, at 23/9 Park, District 1, Ho Chi Minh City. This article will provide comprehensive information to help you prepare thoroughly from registration to booth construction, aiming for the highest business success.
Overview of the Japan Vietnam Festival 2026 exhibition
Japan Vietnam Festival, initiated in 2013 to commemorate the 40th anniversary of diplomatic relations between Vietnam and Japan, will be held in 2026, marking its 11th edition, building on the success of the 10th edition in 2025. The main objective is to promote trade, tourism, investment, and cultural exchange.
Time and location of the event
- Date: March 7–8, 2026 (Saturday – Sunday)
- Location: 23/9 Park, Ben Thanh Ward, District 1, Ho Chi Minh City
- Free admission from 10 AM to 8 PM.
Scale and target participants
- Exhibition floor area: approximately 1,500 m²
- Number of booths: over 200 booths with an estimated 400,000 visitors.
- Main areas of focus: Japanese tourism, cuisine, food, agricultural products, and imported goods.
- Target Audience: The participants are very diverse, ranging from Japanese businesses seeking the Vietnamese market to Vietnamese companies looking to export or collaborate. The event attracts the general public, businesspeople, foreign tourists, and young people interested in culture. This is why many businesses invest heavily in the construction of their exhibition booths to create a strong first impression.
Benefits of participating in the Japan Vietnam Festival 2026
Business opportunities and market expansion: Connect directly with Japanese businesses, sign distribution and export contracts, and explore investment partnerships right at the event.
Cultural exchange and diverse experiences: Music performances, dance, Vietnamese and Japanese cuisine. Booths can integrate cultural elements to increase their appeal.
Increase brand awareness and reach customers: Reach hundreds of thousands of visitors, including foreign tourists and business people. A well-designed booth helps increase interaction and spread brand awareness.
Instructions for registering a booth at the Japan Vietnam Festival 2026
Registration process
- Register via the website japan-vietnam-festival.jp or email jvf@aab.co.jp
- Fill out the form: company information, products, and booth requirements.
- Sign the contract and make payment after approval.
Costs and types of booths
- Cost: varies based on standard booth size and location (basic to premium booth)
- Amenities: electricity, water, tables, and chairs (depending on the package)
- There are special offers for small businesses.
Requirements for registration
- Business license
- Detailed product description
- Booth plan (compliance with height and safety regulations)
Secrets to successfully constructing an exhibition booth at the Japan Vietnam Festival 2026
Exhibition booth construction is a crucial factor determining the success or failure of the event. Here are some practical tips to make your booth stand out.
Attractive and professional booth design
Harmoniously blend Vietnamese and Japanese cultural elements such as red and white colors, cherry blossoms, or traditional Vietnamese motifs. Prioritize open spaces, modern LED lighting, and interactive areas to encourage longer stays. Utilize product displays, samples, and experiential technology to enhance interaction.
Comply with safety and technical regulations
The booth must have a roof, a safe electrical system, and clear emergency exits. Coordinate closely with the organizers to adjust the layout if necessary. Thoroughly check everything before opening day to avoid risks, especially with a large number of visitors.
Choose a reputable construction contractor
Collaborate with a booth contractor experienced in major events such as the Japan Vietnam Festival, who fully understands the organizer’s regulations. The contractor must guarantee on-time delivery, high-quality execution from design to completion, and reliable on-site installation and adjustment support during the event.
When selecting a booth contractor, always request a detailed exhibition booth design quote to compare service packages that match your budget and booth size. Construction costs vary depending on area, materials, and technology applied, but a smart, reasonable investment will make your booth stand out, dramatically boost brand recognition, and open doors to signing valuable contracts right at the event.
Common mistakes to avoid when exhibiting at trade shows include choosing inexperienced contractors, ignoring organizer rules, and designing non-interactive booths. Avoiding these errors is essential for maximizing your success at Japan Vietnam Festival 2026.
Partner with a professional booth contractor that has a proven track record at large exhibitions, transparent pricing, and full on-site support to ensure you achieve outstanding business results.
One reputable company worth considering is Gia Long, with over 20 years of experience, having designed and constructed thousands of booths at major exhibitions in Vietnam as (Vifa Expo, Vietbuild, Foodexpo, VIBE, IBTE…) Gia Long stands out with its comprehensive service package: 3D design, international standard construction, expertise in outdoor events, on-site support team, and transparent pricing. Many businesses have achieved success thanks to booths designed by Gia Long, which have created a strong impression and optimized business efficiency.
The 11th Japan Vietnam Festival 2026 is a golden opportunity for businesses to connect with the Japanese market and demonstrate their exhibition booth construction capabilities. Don’t miss out! Register early via japan-vietnam-festival.jp or contact our team for booth design and construction. Sign up today to prepare an impressive booth at the Japan Vietnam Festival 2026, attracting hundreds of thousands of visitors and securing valuable contracts. Stay updated for the latest information to achieve resounding success!
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